About This Webinar
Your firm has experience and expertise, but does your marketing help you attract the assignments you actually want?
Designed for machinery, equipment, and business valuation firms, this webinar explores how to choose the clients and industries you want to reach, communicate your expertise and connect your website, content, referral relationships and follow-up.
Join Debi Katsmar, Marketing Strategist at Prowl Communications, to learn how to:
- Identify the assignments that best fit your expertise, capacity and business goals.
- Reach the people who commission or refer that work.
- Help prospective clients recognize your firm’s suitability.
- Strengthen follow-up so opportunities receive the attention they need.
- Set a manageable 90-day marketing priority and measure progress.
Drawing on Prowl’s experience working with appraisal firms and our Foundational Six Architecture method of working, Debi will explain how marketing strategy guides decisions and how implementation puts those decisions into practice.
You’ll receive a workbook to apply the discussion to your firm and identify where consulting or implementation support could help, yet receive enough information from this session to continue on your own if preferred.